Complete Digital Marketing

Master the skills of modern digital marketing and learn how businesses grow online through SEO, social media, paid advertising, content marketing, and branding strategies. This course is designed for beginners, entrepreneurs, freelancers, and professionals who want to build a successful career in digital marketing.

You will learn practical marketing techniques, campaign management, audience targeting, analytics, and real-world marketing strategies using industry-standard tools and platforms. By the end of this course, you will be able to run professional digital marketing campaigns and grow businesses online.

Curriculum

Module 1: Introduction to Digital Marketing

• Fundamentals of Digital Marketing
• Understanding Online Marketing Channels
• Building Digital Marketing Strategy
• Marketing Funnel Basics

Module 2: Social Media Marketing

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• TikTok Marketing
• Content Planning & Scheduling

Module 3: Search Engine Optimization (SEO)

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Keyword Research
• Google Search Console

Module 4: Facebook & Instagram Ads

• Meta Ads Manager
• Audience Targeting
• Campaign Setup
• Conversion Ads
• Retargeting Strategies

Module 5: Google Ads

• Google Search Ads
• Display Advertising
• YouTube Ads
• PPC Strategy
• Campaign Optimization

Module 6: Content Marketing

• Content Strategy
• Copywriting Basics
• Blog Marketing
• Email Marketing
• Lead Generation

Module 7: Analytics & Reporting

• Google Analytics
• Tracking Performance
• Audience Insights
• Conversion Tracking
• Campaign Reports

Module 8: Freelancing & Career Guideline

• Client Communication
• Building Portfolio
• Freelancing Marketplace Guide
• Personal Branding
• Interview Preparation